ABOUT US
We believe great activewear can change the way you move. When something fits well, feels good, and looks right, it gives you that extra spark: the motivation to show up, move, and push a little further.
BUILT BY PEOPLE WHO TRAIN
We know what we want from activewear because training is part of our lives. Pilates, strength training, running, HYROX, CrossFit. We wear it through all of it.
That experience shapes what we make, how we fit it and how we test it. Because looking good matters. So does performing when it’s time to train.
BEYOND TRAINING
We love training, pushing ourselves, and feeling strong. But we also love good food, spending time with friends, and making the most of life.
We don't think you have to choose between the two. Sport is a big part of our lives, but it's not the only thing that defines us.
Made with color in mind
We wanted more color in our workout rotation. The kind that feels different without feeling like too much.
So we create beautiful, flattering shades that are easy to mix and match, and made to become the ones you reach for again and again.
WHO WE WORK WITH MATTERS
We’re selective about the people and partners we choose to build elm with.
Especially when it comes to how our products are made. Our manufacturing partners meet internationally recognized standards for quality, product safety and responsible production, with certifications including OEKO-TEX®, GRS and ISO 9001, plus independent social compliance audits.
Our standards are high. And we plan to keep raising them.
